Out-Think
Your
Challenges.

Quantitative & qualitative market research methodologies. A tailored research program among our online, face-to-face, phone/mail, and innovation approaches to inform your decisions.

• Product development, pricing, and market demand assessment
• Customer/client satisfaction and attitude tracking
• Brand positioning, health, and creative testing
• Employee feedback, satisfaction, and engagement
• Consumer and shopper behaviour

Population-representative public opinion polling and sentiment tracking.

In addition to on-site and online methodologies, MQO employs a team of English and French-English bilingual interviewers who are highly skilled in data collection methods. Our Call Centre is built on Computer-Assisted Telephone Interviewing (CATI) technology, which includes audio-recording features, random digit dialing, and real-time audio monitoring and quality assurance tools.

R&D is central to overcoming modern challenges.

Our innovation researchers and developers test, harness, and apply the latest A.I. technologies as called for, such as:

• Enhanced depth of insight through A.I.-assisted respondent personalization
• Guaranteed data quality with advanced fraud and bot detection techniques
• Interactive results reporting with visual dashboards and integrated A.I. chat
• Machine learning-supported big-data processing & analytics 

Stakeholder & public engagement. We support your strategic planning, program evaluation, employee / customer / member engagement, and more through comprehensive engagement planning and execution, such as:

• In-person, online, and teleconference town halls
• Roundtables & working sessions
• In-depth / SME interviews
• Interactive bulletin boards