Support for the Governing Liberals and Premier Gallant Remains Strong

MQO Research’s quarterly poll of 600 residents of New Brunswick gauged the political temperature in the province for this January edition of the quarterly political poll: Atlantic Matters.

Provincial Politics

According to the latest polling numbers, the Liberals held relatively steady in January.

  • The percent of undecided/don’t know group is at 30% in the latest poll which is consistent with the previous quarter.
  • Looking at decided and leaning voters, current Liberal support in the province sits at 50%, which has been relatively consistent over the past couple of quarters.
  • The PC party support is up marginally to 30% of the decided and leaning vote, inching closer to where they were in the 2014 election.
  • NDP support sits at 11% while the Green party support remains just below double digits at 7% in January.

Government Performance

The public’s assessment of Premier Brian Gallant’s overall leadership held steady in January, with a mean rating of 5.3 (on a 10-point scale).

Provincial Outlook

New Brunswick residents’ outlook for the province held steady in January. Twenty-five percent (25%) felt the outlook has gotten worse while 57% said it was about the same and 15% felt things were getting better.

Personal Wellbeing

Many residents remain concerned about their personal situations. Overall, 51% rated their concern about the cost of living quite high at 8 to 10 on a scale of 1-10 which was consistent with the previous quarter. When asked about their general stress level this year, one quarter (26%) gave a rating of 8 or higher on a scale of 1-10.

The Atlantic Matters poll was conducted by telephone from January 17 to January 22, 2017 and included 600 randomly selected eligible voters from across the province. The margin of error for the survey is ±4.0 percentage points, 19 times out of 20. Among decided and leaning voters, the margin of error is ±5.3 percentage points 19 out of 20 times.

About MQO Research

MQO Research is one of Atlantic Canada’s leading market research firms, providing research insights to clients throughout the region and beyond. Our team includes experts in quantitative and qualitative methodologies and program evaluation. MQO is a Gold Seal member of the Marketing Research and Intelligence Association (MRIA) and as such subscribes to the highest standards of information gathering and research ethics in the industry in Canada.

MQO is part of Group m5, the largest communications organization in Eastern Canada. The Group m5 family of brands includes m5 Marketing Communications, m5 Public Affairs, MQO Research, Wavelight Productions and Impress Design.

For more information on Atlantic Matters or MQO Research, contact:
Rick Emberley
[email protected]
Phone 902-465-3154
Cell 902-456-9268