22% of Nova Scotians Open to Purchasing Cannabis

MQO Research spoke with 400 residents of Nova Scotia about their plans to purchase cannabis once it becomes legal and how they planned to make their purchase.

In Nova Scotia, 22 percent of respondents would consider to purchasing cannabis once legal:

  • 10 percent said very likely
  • 11 percent said somewhat likely
  • 14 percent not very likely
  • 63 percent said not likely at all

There were regional, gender, and age divides in Nova Scotia.

People in Halifax are more open than the rest of the province to purchasing cannabis. In that region, 27 percent were either very likely or somewhat likely to purchase.

More males are considering purchasing cannabis than women once legal: 25 percent of males and 18 percent of females.

Those under 55 are far more open to purchasing cannabis than those over 55:

  • 35 percent of those 18 to 34
  • 30 percent of those 35 to 54
  • 9 percent of those 55 and older

Finally, we asked those who were very or somewhat likely to purchase cannabis if they planned to do so in person or online:

  • 67 percent said at a retail location
  • 21 percent said online

Data collection occurred by telephone from April 17th to April 25th, 2018 and included 400 randomly selected residents from across the province. The margin of error is ± 4.9 percentage points 19 times out of 20.

About MQO Research

MQO Research is one of Atlantic Canada’s leading market research firms, providing research insights to clients throughout the region and beyond. Our team includes experts in quantitative and qualitative methodologies and program evaluation. MQO is a Gold Seal member of the Marketing Research andIntelligence Association (MRIA) and as such subscribes to the highest standards of information gathering and research ethics in the industry in Canada.

MQO is part of Group m5, the largest communications organization in Eastern Canada. The Group m5 family of brands includes m5 Marketing Communications, m5 Public Affairs, MQO Research, and Wavelight Productions.

For more information on Atlantic Matters or MQO Research, contact:

Tracey Stephenson
[email protected]
Phone: 506-852-7281
Cell: 506-850-8077