22% of Newfoundland and Labrador Residents Considering Cannabis Purchase

MQO Research spoke with 400 residents of Newfoundland and Labrador about their plans to purchase cannabis once it becomes legal and how they planned to make their purchase.

In Newfoundland, 22 percent of respondents would consider to purchasing cannabis once legal:

  • 10 percent said very likely
  • 12 percent said somewhat likely
  • 14 percent not very likely
  • 63 percent said not likely at all

There were regional, gender, and age divides in the province.

Here are the regional numbers for those who are very likely or somewhat likely to purchase cannabis:

  • 26 percent in St. John’s
  • 20 percent in Eastern
  • 18 percent in Central
  • 18 percent in Western and Labrador

More males are considering purchasing cannabis than women once legal: 25 percent of males and 19 percent of females.

Those under 55 are more open to purchasing cannabis than those over 55:

  • 37 percent of those 18 to 34
  • 24 percent of those 35 to 54
  • 13 percent of those 55 and older

Finally, we asked those who were very or somewhat likely to purchase cannabis if they planned to do so in person or online:

  • 54 percent said at a retail location
  • 31 percent said online

Data collection occurred by telephone from April 21st to May 9th, 2018 and included 400 randomly selected residents from across the province. The margin of error is ± 4.9 percentage points 19 times out of 20.

About MQO Research

MQO Research is one of Atlantic Canada’s leading market research firms, providing research insights to clients throughout the region and beyond. Our team includes experts in quantitative and qualitative methodologies and program evaluation. MQO is a Gold Seal member of the Marketing Research andIntelligence Association (MRIA) and as such subscribes to the highest standards of information gathering and research ethics in the industry in Canada.

MQO is part of Group m5, the largest communications organization in Eastern Canada. The Group m5 family of brands includes m5 Marketing Communications, m5 Public Affairs, MQO Research, and Wavelight Productions.

For more information on Atlantic Matters or MQO Research, contact:

Tracey Stephenson
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Phone: 506-852-7281
Cell: 506-850-8077