MQO Research spoke with 400 residents of Nova Scotia about their views on the use of fracking to extract oil and gas.
Fewer than one in five Nova Scotians either strongly support or support the practice:
- 5 percent strongly support
- 13 percent support
- 20 percent neither support or oppose
- 28 percent oppose
- 21 percent strongly oppose
- 13 percent don’t know
There are gender and age divides in the province. Males were far more likely to support fracking than females:
- 26 percent of males either strongly support or support the practice
- 9 percent of women either strongly support or support the practice
Opposition to fracking increases with age:
- 41 percent of those 18 to 34 are opposed or strongly opposed to fracking
- 48 percent of those 35 to 54 are opposed or strongly opposed to fracking
- 56 percent of those 55 and older are opposed or strongly opposed to fracking
We also asked how familiar people were with the process:
- 10 percent said very familiar
- 50 percent said somewhat familiar
- 21 percent said not very familiar at all
- 19 percent said not at all familiar
Data collection occurred by telephone from April 17th to April 25th, 2018 and included 400 randomly selected residents from across the province. The margin of error is ± 4.9 percentage points 19 times out of 20.
About MQO Research
MQO Research is one of Atlantic Canada’s leading market research firms, providing research insights to clients throughout the region and beyond. Our team includes experts in quantitative and qualitative methodologies and program evaluation. MQO is a Gold Seal member of the Marketing Research and Intelligence Association (MRIA) and as such subscribes to the highest standards of information gathering and research ethics in the industry in Canada.
MQO is part of Group m5, the largest communications organization in Eastern Canada. The Group m5 family of brands includes m5 Marketing Communications, m5 Public Affairs, MQO Research, and Wavelight Productions.
For more information on Atlantic Matters or MQO Research, contact:
Tracey Stephenson
[email protected]
Phone: 506-852-7281
Cell: 506-850-8077
