Party Support Holds Steady Across the Board in NS

MQO Research spoke with 600 residents of Nova Scotia to gauge the political temperature in the province for the January edition of our quarterly political poll: Atlantic Matters.

Provincial Politics

According to the latest polling numbers, support for all political parties held relatively steady in January 2018. Among decided and leaning voters:

  • Current Liberal support held steady at 47%.
  • PC Party support was relatively unchanged at 30%.
  • NDP support also remained steady at 17%.
  • Support for the Green Party exhibited little change this quarter at 5%.
  • The undecided / no vote group jumped 7 percentage points to 42% this quarter.

Government Performance

Ratings for the leadership of Premier Stephen McNeil marginally increased this quarter with a mean score of 5.1 (on a 10-point scale).

Provincial Outlook

The economic outlook for the province held fairly steady in January. The majority (57%) of Nova Scotians reported that the economic outlook over the past three months had stayed the same. 26% indicated that the general outlook in Nova Scotia has been getting worse over the past three months and 13% felt things were getting better.

Consumer Confidence

Consumer confidence was relatively unchanged in Nova Scotia compared to a year ago. The percentage of Nova Scotians reporting they feel very secure (rating of 8 or higher) in their current job did edge up four percentage points to 65 percent while all other indicators held steady.

The Atlantic Matters poll was conducted by telephone from Jan. 10th to Jan. 14th, 2018 and included 600 randomly selected eligible voters from across the province. The margin of error for the total sample is ± 4.0 percentage points 19 times out of 20. Among decided and leaning voters, the margin of error for the survey is ± 5.3 percentage points 19 times out of 20.

About MQO Research

MQO Research is one of Atlantic Canada’s leading market research firms, providing research insights to clients throughout the region and beyond. Our team includes experts in quantitative and qualitative methodologies and program evaluation. MQO is a Gold Seal member of the Marketing Research and Intelligence Association (MRIA) and as such subscribes to the highest standards of information gathering and research ethics in the industry in Canada.

MQO is part of Group m5, the largest communications organization in Eastern Canada. The Group m5 family of brands includes m5 Marketing Communications, m5 Public Affairs, MQO Research, Wavelight Productions and Impress Design.

For more information on Atlantic Matters or MQO Research, contact:

Tracey Stephenson
[email protected]
Phone: 506-852-7281
Cell: 506-850-8077

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