MQO Research spoke with 600 residents of Nova Scotia to gauge the political temperature in the province for the January edition of our quarterly political poll: Atlantic Matters.
According to the latest polling numbers, support for all political parties held relatively steady in January 2018. Among decided and leaning voters:
- Current Liberal support held steady at 47%.
- PC Party support was relatively unchanged at 30%.
- NDP support also remained steady at 17%.
- Support for the Green Party exhibited little change this quarter at 5%.
- The undecided / no vote group jumped 7 percentage points to 42% this quarter.
Ratings for the leadership of Premier Stephen McNeil marginally increased this quarter with a mean score of 5.1 (on a 10-point scale).
The economic outlook for the province held fairly steady in January. The majority (57%) of Nova Scotians reported that the economic outlook over the past three months had stayed the same. 26% indicated that the general outlook in Nova Scotia has been getting worse over the past three months and 13% felt things were getting better.
Consumer confidence was relatively unchanged in Nova Scotia compared to a year ago. The percentage of Nova Scotians reporting they feel very secure (rating of 8 or higher) in their current job did edge up four percentage points to 65 percent while all other indicators held steady.
The Atlantic Matters poll was conducted by telephone from Jan. 10th to Jan. 14th, 2018 and included 600 randomly selected eligible voters from across the province. The margin of error for the total sample is ± 4.0 percentage points 19 times out of 20. Among decided and leaning voters, the margin of error for the survey is ± 5.3 percentage points 19 times out of 20.
About MQO Research
MQO Research is one of Atlantic Canada’s leading market research firms, providing research insights to clients throughout the region and beyond. Our team includes experts in quantitative and qualitative methodologies and program evaluation. MQO is a Gold Seal member of the Marketing Research and Intelligence Association (MRIA) and as such subscribes to the highest standards of information gathering and research ethics in the industry in Canada.
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