Out-Think
Your
Challenges.
Action-driven research excellence.
Delivering public opinion and marketing
intelligence for over 35 years.
Full service market research, polling, and evaluation services.
Quantitative & qualitative market research methodologies. A tailored research program among our online, face-to-face, phone/mail, and innovation approaches to inform your decisions.
- Product development, pricing, and market demand assessment
- Customer/client satisfaction and attitude tracking
- Brand positioning, health, and creative testing
- Employee feedback, satisfaction, and engagement
- Consumer and shopper behaviour
Population-representative public opinion polling and sentiment tracking.
In addition to on-site and online methodologies, MQO employs a team of English and French-English bilingual interviewers who are highly skilled in data collection methods. Our Call Centre is built on Computer-Assisted Telephone Interviewing (CATI) technology, which includes audio-recording features, random digit dialing, and real-time audio monitoring and quality assurance tools.
Performance measurement and logic models to evaluate corporate, government, and not-for-profit programs to help assess and improve their design, delivery, and effectiveness.
In addition to integrating our Market Research and Opinion Polling methodologies when relevant, our Certified Program Evaluators dig deep with document and administrative data reviews, environmental scans, key informant interviews, online bulletin boards, and whatever it takes to comprehensively understand your program’s strengths and opportunities.
We offer modern, comfortable, fully featured focus group and interviewing environments in some regions in Atlantic Canada. Your participants will appreciate the ease of accessibility in our downtown city centre locations next door to major hotels, and your moderators will appreciate our attention to detail and our ability to host groups in a variety of professional settings.
Newsroom
MQO to Present on A.I. Research Innovation: 2023 CRIC Future of Insights Summit
MQO Research is proud to be ‘on the program’ for this year’s conference of the Canadian Research Insights Council’s (CRIC) 2023 annual conference, the Future
Office of the Seniors’ Advocate of Newfoundland & Labrador – Engagement Report 2023
(ST.JOHN’S, NL) – Today, the Office of the Seniors’ Advocate of Newfoundland & Labrador released the report What We Heard: Engagement with Seniors, Family Members
Atlantic Matters Poll – Liberals Now Leading Progressive Conservatives in NB
(MONCTON, NB) – The Progressive Conservatives lost support and are now trailing the Liberal Party in New Brunswick, according to our latest Atlantic Matters poll.