Out-Think
Your
Challenges.

Quantitative & qualitative market research methodologies. A tailored research program among our online, face-to-face, phone/mail, and innovation approaches to inform your decisions.

• Product development, pricing, and market demand assessment
• Customer/client satisfaction and attitude tracking
• Brand positioning, health, and creative testing
• Employee feedback, satisfaction, and engagement
• Consumer and shopper behaviour

Population-representative public opinion polling and sentiment tracking.

In addition to on-site and online methodologies, MQO employs a team of English and French-English bilingual interviewers who are highly skilled in data collection methods. Our Call Centre is built on Computer-Assisted Telephone Interviewing (CATI) technology, which includes audio-recording features, random digit dialing, and real-time audio monitoring and quality assurance tools.

R&D is central to overcoming modern challenges. Check out our MQO A.I. Hub productivity platform.

Our innovation researchers and developers test, harness, and apply the latest A.I. technologies as called for, such as:

• Enhanced depth of insight through A.I.-assisted respondent personalization
• Guaranteed data quality with advanced fraud and bot detection techniques
• Interactive results reporting with visual dashboards and integrated A.I. chat
• Machine learning-supported big-data processing & analytics

Stakeholder & public engagement. We support your strategic planning, program evaluation, employee / customer / member engagement, and more through comprehensive engagement planning and execution, such as:

• In-person, online, and teleconference town halls
• Roundtables & working sessions
• In-depth / SME interviews
• Interactive bulletin boards