Out-Think
Your
Challenges.

Quantitative & qualitative market research methodologies. A tailored research program among our online, face-to-face, phone/mail, and innovation approaches to inform your decisions.

• Product development, pricing, and market demand assessment
• Customer/client satisfaction and attitude tracking
• Brand positioning, health, and creative testing
• Employee feedback, satisfaction, and engagement
• Consumer and shopper behaviour

Population-representative public opinion polling and sentiment tracking.

In addition to on-site and online methodologies, MQO employs a team of English and French-English bilingual interviewers who are highly skilled in data collection methods. Our Call Centre is built on Computer-Assisted Telephone Interviewing (CATI) technology, which includes audio-recording features, random digit dialing, and real-time audio monitoring and quality assurance tools.

Performance measurement and logic models to evaluate corporate, government, and not-for-profit programs to help assess and improve their design, delivery, and effectiveness.

In addition to integrating our Market Research and Opinion Polling methodologies when relevant, our Certified Program Evaluators dig deep with document and administrative data reviews, environmental scans, key informant interviews, online bulletin boards, and whatever it takes to comprehensively understand your program’s strengths and opportunities.

We offer modern, comfortable, fully featured focus group and interviewing environments in some regions in Atlantic Canada. Your participants will appreciate the ease of accessibility in our downtown city centre locations next door to major hotels, and your moderators will appreciate our attention to detail and our ability to host groups in a variety of professional settings.

• Facilities
• Call Centre